I wasn’t going to write about this, honest. The ENDLESS paid coverage about it has pushed me over the edge and I simply cannot take it anymore. I’ve been watching the World Juniors Championships for years; it’s damn fine hockey and great to see these players before they make the NHL and representing our country. Right now we are just about to start the semi-final against the Swiss. Go Canada Go!
Now, is there something wrong with Go Canada Go? Of course not. Not now or ever. Pepsi, a completely non-Canadian company, decided that we needed a new cheer and sports channels were blanketed with ads for people to submit a new one for consideration. They used a US and Australian cheer to convince people that we need to step up our game. BS. 100%. Ugh. Now there is a new cheer, which you have probably noticed that I refuse to mention or link, and Pepsi is still hammering people with ads to use it and sign up on their site. The first million people who sign will get their names in the Hockey Hall of Fame. I would love to have my name in the HHoF. I’ll never do it this way. Pepsi started this campaign to create something for the Olympics and I sincerely hope it never gets used for real. It’s forced. It’s not ours even if it was written by one of us. The only time I have heard it was in a commercial where they organized a group to start it through the scoreboard. I know this shouldn’t make me mad or even annoyed but I can’t help it.
Our real cheer is not obnoxious, it’s not scripted, it’s real. Go Canada Go! ^_^
Woo, 1-0 Canada against the Swiss. Let’s keep it up!
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So… in addition to it being culturally imperialistic, paternalistic, and patronizing of Pepsi for doing this… the cheer itself kind of sucks.
Well said! I puke a little every time I see those commercials or hear a feeble chant try to get started by those Pepsi marketers at the WJHC. Hopefully this thing dies a quick death and doesn’t embarrass the country during the Olympics.
But… but.. It was written by a Canadian! It was marinated in maple syrup and then sent across the prairies on a beavertail sled, pulled by a team of polar bears, to find itself in Saskatoon! And that’s in Canada, too!
Agreed. F the cheer. Go Canada Go! Spank the Yanks on Tuesday night!
Amen on all those counts, guys. I will watch the games on mute if I must.
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